Observed perception
The relevant answers, recurring patterns, disagreement between systems, and material blind spots.
AI Perception Audit
AI systems already form an opinion. The audit makes it visible.
A focused diagnosis of whether AI chatbots find, understand, trust, recommend, or overlook a company — and why.
A compact point of entry
Not a vanity score. A documented view of the story AI systems can currently tell.
The audit tests a defined set of questions across multiple chatbots, compares their answers, checks the visible basis for those answers, and separates weak perception from weak reality.
What gets examined
The questions a prospective customer, partner, or investor might delegate to a chatbot.
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01
Can it identify the company?
What the company does, whom it serves, and which category it belongs to.
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02
Would it consider or recommend it?
Which alternatives appear, what differentiates the company, and where it is left out.
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03
Does the answer create trust?
The evidence, uncertainty, objections, and complaints that shape the answer.
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04
Is the information current and coherent?
Where answers rely on outdated, incomplete, contradictory, or ambiguous public information.
The deliverable
A narrative memo built for decisions, not a dashboard built for decoration.
Evidence and interpretation
Documented examples, sources where available, and graphics where they make the findings easier to understand.
Priorities and recommendations
A reasoned sequence of possible actions, with uncertainty and open questions kept visible.
Two response levers
Improve the reality, the information basis, or both.
01
Fix real operational causes
If the answers reveal credible product, service, or operating weaknesses, better communication is not the first fix. The underlying issue needs attention.
02
Improve the strategic information basis
If the issue is outdated, missing, or ambiguous information, the public record can be strengthened with clear, authoritative, and verifiable material.
What comes after
The audit can end with the memo — or become the beginning of a broader engagement.
Implementation can stay with the company. If the findings point to a larger strategic or operational problem, Consulting is the next route.
Explore ConsultingHey Lucy, scope an AI Perception Audit.
Company, website, market, and the decision this audit should support are enough to begin.Start with a question
What do AI systems currently make of the company?
Lucy can collect the essential context, clarify what is in scope, and route the request.
Call Lucy